YRC — Yas Rise Community

About Yas Rise

WE'RE IN IT FOR THE JOURNEY.
NOT JUST THE FINISH.

YRC — Yas Rise Community — is a running and endurance community built on one belief: the journey matters as much as the finish line. This is who we are, why we exist and what keeps us moving.

YRC community running together on a group run

Our story

It started the way most good runs do — with a few people and a reason to show up.

Yas Rise began with a handful of runners who kept meeting at the same early hour, on the same streets, chasing nothing more than the feeling of moving together. There was no program and no plan — just the quiet understanding that running alone is a habit, but running together is a life.

As the group grew, so did the ambition. Weekly runs turned into structured training, training turned into race entries, and race entries turned into journeys across borders. What never changed was the reason: people go further — and grow faster — when they go together.

Today YRC is an ecosystem built around endurance sports: community runs, training programs, camps and international races. Strip it all away and the core is the same as that first morning — show up, run together, grow together.

YRC runner pushing through a training session

01

Weekly community runs

The heartbeat of YRC — same people, same roads, week after week.

02

Training & camps

Structure and shared effort that turn a habit into a journey.

03

International races & trips

Start lines abroad, chased down together.

We lived the journey

We didn’t read about this life.
We ran our way into it.

Every one of us started somewhere. We’ve been the first-timer nervous at the start line. The runner coming back after a long break. The one who swore marathons weren’t for them — right up until one was.

That’s why nobody here performs expertise from a podium. YRC works because it’s built by people who are still on the journey — still training, still learning, still chasing the next start line. When we say every pace, we mean it. Every one of us has been every pace.

“We’re not ahead of you on the road. We’re beside you on it.”

YRC runners gathering before a community run
Runners on the course during a YRC event

Yas Rise philosophy

What we believe

Four ideas sit underneath everything YRC does — every run, every program, every trip. They aren’t slogans. They’re how decisions get made.

The journey is the point

Finish lines are moments. The months of mornings, the people and the places are the story. We build for the story.

Together beats alone

Motivation fades; community doesn't. Everything we create is designed to be shared.

Growth over performance

Pace is a detail. Progress — physical, mental, personal — is the measure that matters.

Adventure is a mindset

New streets, new trails, new countries. Endurance is our excuse to keep exploring.

Our values

How we move

Values are easy to write on a wall. These six are the ones the community actually runs on — every week, at every pace.

Show up

Consistency beats intensity. The hardest step is the one out the door — we make it easier to take.

Every pace counts

First 5K or fiftieth marathon — nobody here is too slow, too new or too late to belong.

Keep it human

We're a community first and a training plan second. People before personal bests.

Grow together

We share what we learn, celebrate each other's wins and pull each other through the hard weeks.

Explore further

From city streets to start lines abroad, we keep finding new places worth running toward.

Finish together

Nobody gets left behind — on the course or off it. The run ends when everyone is home.

YRC community running together on a group run

Without borders

One community. Many start lines.

YRC was never meant to stop at the edge of a city. The same spirit that meets for a weekly run travels — to international marathons, trail races and camps in places we’ve never run before.

Borders divide maps, not communities. Wherever there’s a road worth running and people worth running it with, that’s where YRC goes.

International races

Start lines in cities we've never run before.

Training camps abroad

Shared effort in places worth remembering.

One community

Different streets, different languages — same people beside you.

The coaches

The people behind the pace.

Structure doesn’t come from an app — it comes from people who’ve run the miles themselves. Meet the coaches who turn showing up into getting better.

Reza, YRC running coach

Reza

Running, Marathon, Half Marathon & Functional Training for Runners

Reza focuses on Running, Marathon, Half Marathon, and Functional Training for Runners. His primary focus is helping runners build the physical and mental readiness they need to perform at their best. His approach combines a structured training plan with strength development, endurance, and functional exercises.

He believes that every runner is different and should have a training plan based on their goals, level of readiness, and physical capacity — a path that leads to a stronger body and more sustainable performance.

Erfan, YRC running and functional training coach

Erfan

Running & Functional Training

Erfan began his athletic journey with sports such as football, volleyball, boxing, and bodybuilding, before turning his focus to running. Along the way, he gained experience in competitions and professional training, as well as a deeper understanding of nutrition and sports performance.

He believes that progress doesn't require a complicated formula; it requires a strong mind and the ability to maintain consistency and discipline. Today, Erfan brings this perspective to Running and Functional Training, helping runners become stronger, more focused, and more consistent.

Kamyar, YRC online hybrid endurance and strength coach

Kamyar

Online

Hybrid Endurance & Strength Coach (Online)

Kamyar is a Hybrid Endurance and Strength Coach with extensive experience in endurance sports and competitions. He has participated in more than 150 races, ranging from Trail, Ultra, and SwimRun to Ironman.

Today, as an Online Endurance Coach at TrainingPeaks, he uses his experience and knowledge to design personalized training programs for Running, Road Racing, and Marathon.

His experience has taught him that running is not simply about reaching the finish line; it is a journey toward building discipline, developing structure, and discovering your own abilities.

Amirhossein, YRC online strength and conditioning coach

Amirhossein

Online

Strength & Conditioning Coach | Movement & Corrective Exercise (Online)

Amirhossein is a strength and conditioning coach specializing in Mobility, Functional Training, Strength, and corrective exercises. His approach focuses on evaluating movement, improving movement quality, increasing strength and performance, and preventing injuries.

He designs training programs tailored to the individual needs of each runner. At YRC, Amirhossein focuses on helping runners build the physical foundations they need to move better, train more effectively, and perform more consistently.

The goal is not simply to become faster; it is to build a body that is prepared to move better, train better, and run more sustainably.

Yas Rise Community

RUN WITH US.

Find your people, choose your challenge and keep moving forward.

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